B2B Tech PR for DACH

Experienced team for PR and content marketing

Kathrin Schirmer is a trained newspaper editor with a master’s degree in political science. She founded her editorial office in Munich in 2005 and has been working as a ghostwriter, PR editor and consultant for companies and agencies ever since. Increasingly fascinated by the impact of technological innovations, Kathrin has built a well-coordinated team of experienced independent experts in consulting, editing, design, research, outreach and analysis who share her enthusiasm for communicating complex tech topics.

Kathrin Schirmer: “Together, we offer a wide range of PR and content marketing services. Our focus today is on PR for B2B technology companies, where we have in-depth expertise and detailed knowledge of the media landscape in various sectors. The particular strength of our network is a keen sense for target audiences, and the ability to cater to their needs, from the initial idea to successful publication.”

Would you like to find out how we can work together?

Do you want your company and its topics to appear regularly in relevant media? Specifically, in editorial publications and not only in advertisements?

We will provide you with the key ingredients of effective media relations:

1. A realistic, clear, and creative concept – starting with who you want to reach and what you want them to learn about you
2. Planning and creation of high-quality content that conveys your message
3. Outreach to appropriate media and support during the editorial process
4. Solution-oriented crisis communication

Find out what the next steps are toward creating a positive public environment for your company!

A realistic, clear, and at the same time creative concept – how do we achieve this?

• We get clarity of your goals and target groups.
• We find out what your topics and messages are. Or what they could and should be.
• We determine how to best tell your story to reach your target groups – rationally, but also emotionally.
• Finally, we identify the appropriate media, plan content creation and outreach and set our goals.

Would you like to know more about how we plan your PR with you?

Thanks to our journalistic experience, we turn complex B2B technology topics into compelling content for specialised audiences. We develop precisely tailored pieces for relevant channels and media:

1. The PR classics: press releases, bylines, statements and written Q&As – or detailed preparation for in-person interviews.
2. Where PR and marketing overlap: blogs and LinkedIn posts, case studies, white papers, e-books, websites, magazines, presentation documents.
3. Graphics and web design, if required.

Looking for high-quality content?

We pitch your content to business and trade media. Does this always work immediately? No. But step by step, email by email and phone call by phone call, we generate interest, collect feedback and use it to refine our approach. And achieve coverage.

PR outreach is the art of perseverance. And that’s a key value of ours.

Do you want to know what consistent PR outreach can do for you?

We work for SMEs, non-profit organizations, and – in collaboration with renowned agencies – also international corporations, particularly in the technology sector. A selection of our references:

AMD

Axis

Archetype

BALLYWASL

Bildungswerk der Bayerischen Wirtschaft

4TISO

GHM Gesellschaft für Handwerksmessen

goetzpartners

IBM

IU Internationale Hochschule

Ketchum

Khoros

LH München

Limeade

Lucy Turpin Communications

primoza

Zendigma

Let’s talk about what we can do for you!

SCHIRMER KOMMUNIKATION

Kreuzstraße 20
83 624 Otterfing, Bavaria, Germany

Just call
+49 (0) 171 11 36 819

or send an email to:
kathrin-schirmer@schirmer-kommunikation.de

It is said that it takes 10,000 hours of practice to truly master a craft or an art. Here, we share with you
what we have learned (in well over 10,000 hours…) about professional communication.