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B2B Technology PR for DACH

You’re a B2B technology company, looking to bring your innovative
solutions to DACH target groups?

Then your life would be much easier if your potential clients already knew about you,
from trustworthy sources such as editorial coverage in relevant media.

For this, you’ll need a team of professionals, specializing in B2B tech PR in DACH,
to communicate effectively on your behalf.

And this is what we’ll do for you.



Kathrin Schirmer

Experienced team for PR and content marketing

Kathrin Schirmer is a trained newspaper editor with a master’s degree in political science. She founded her editorial office in Munich in 2005 and has been working as a ghostwriter, PR editor and consultant for companies and agencies ever since. Increasingly fascinated by the impact of technological innovations, Kathrin has built a well-coordinated team of experienced independent experts in consulting, editing, design, research, outreach and analysis who share her enthusiasm for communicating complex tech topics.

Kathrin Schirmer: “Together, we offer a wide range of PR and content marketing services. Our focus today is on PR for B2B technology companies, where we have in-depth expertise and detailed knowledge of the media landscape in various sectors. The particular strength of our network is a keen sense for target audiences, and the ability to cater to their needs, from the initial idea to successful publication.”

Would you like to find out how we can work together?


Get to know us!



PR Services Overview


Do you want your company and its topics to appear regularly in the media that are important to you? And through editorial publications and not (only) through paid advertising?

We will provide you with the key ingredients of effective press relations:

  1. A realistic and clear as well as creative concept – starting with the question of who you want to reach and what you want them to learn about you
  2. Planning and creation of high-quality content that conveys your message
  3. Outreach to suitable media and journalists and support during the editorial process
  4. Solution-oriented communication in a crisis

Find out what your next steps are toward a positive public environment for your company!


Get in Touch








PR Concepts for B2B Tech Companies

A realistic, clear and at the same time creative concept – how do we get there?

  • We clarify your goals and target groups.
  • We find out what your topics and messages are. Or what they could and should be. And which storytelling is the best way to reach your target groups – rationally, but also emotionally.
  • Finally, we identify the appropriate media and channels, plan content creation and outreach to the editorial teams and set our goals.

Would you like to know more about how we plan your PR with you?


Let's talk about it!


Content creation for B2B tech PR

Text, audio and video that are worth reading, listening to and watching: Thanks to our journalistic experience, we can turn complex B2B technology topics into stories that convince specialised editorial teams and audiences. We develop ideas for content pieces that are precisely tailored to the intended channels and media:

  1. The PR classics: press releases, specialist articles, statements and written Q&As – or detailed preparation for oral interviews.
  2. At the intersection of PR and marketing: blog and LinkedIn posts, case studies, white papers, e-books, websites, magazines, presentations.
  3. If required, including graphics and web design.

Are you looking for high-quality content for your B2B tech PR and marketing?


Get in touch with us

PR Outreach to Business and Trade Media

The strongest content doesn’t equal PR if you end up paying for ads and advertorials. We don’t say that PR works without paid advertising. What we are saying is that there is much more possible than just paid advertising.

We pitch the content we’ve created for you in the appropriate business and trade media. Does this always work immediately? No. But step by step, email by email and phone call by phone call, we generate interest, collect feedback, utilise it – and achieve coverage.

PR outreach is the art of perseverance. And that’s what we do for you.

Do you want to know what consistent PR outreach can do for you?



Just give us a call!

Clients and References:

We work for SMEs, non-profit organizations, and – in collaboration with renowned agencies – also international corporations, particularly in the technology sector. A selection of our references:
AMD

Axis

Archetype

BALLYWASL

Bildungswerk der Bayerischen Wirtschaft

4TISO

GHM Gesellschaft für Handwerksmessen

goetzpartners

IBM

IU Internationale Hochschule

Ketchum

Khoros

LH München

Limeade

Lucy Turpin Communications

primoza

Zendigma

Let’s talk about what we can do for you!

Editorial Office and Network

SCHIRMER KOMMUNIKATION

Kreuzstraße 20
83 624 Otterfing, Bavaria, Germany

Just call
+49 (0) 171 11 36 819

or send an email to:
kathrin-schirmer@schirmer-kommunikation.de

Blog: Ten Thousand Hours

It is said that it takes 10,000 hours of practice to truly master a craft or an art. Here, we share with you
what we have learned (in well over 10,000 hours…) about professional communication.

 

Blog (German)